Truth Well Told

Your brand’s on fire!

Electrabel, a European energy company, helped its customers ring in the new year with a refreshing lack of commercialism. All it took was some careful planning and about 300,000 candles.

Want to see how the magic was made?

Baby, you can draw my car

Deceptively simple, undeniably compelling Audi spot created in the UK. Amazing what the perfect piece of music can do.

The medium makes the message

Really, really smart out of home ad raises awareness at the source. Designed to draw volunteers and donations to clean Milwaukee’s rivers so they’re safe enough to swim in. Marco Polo, anyone?

You and Arcade Fire make beautiful music together

Air guitar takes a backseat to this interactive music video that lets you (yes, you) participate in the music making. Call it brand connection through band connection.

You and David Lee Roth Run with the Devil

Why is that some soundboards just take off like wildfire? Maybe because they’re born from something so firmly planted in the collective experience, that we all get something out of manipulating it. Well, that and being able to make Diamond Dave say “Yeeeooowwww” and “Oh God” and “Noooooooo” over and over and over again.

When has a brand reached icon status?

When the Simpsons spoof you. Check out these Simpsonized Madmen credits.

Extra sauce, extra relevance

Economist branded pizza boxes were distributed in college towns displaying pie charts of statistics on world food distribution (emphasizing pizza ingredients). A pretty smart way to communicate the value of a world perspective, even at home.

The waiting is the artiest part

The best site experiences know how to take the obligatory site load and turn it in to a thing of beauty, or humor, or at least delightful eye candy that keeps us from checking our watches. Check out the best of the best in this “loader museum.”

T-Mobile makes you feel like dancing

T-Mobile UK made a splash that got people talking. A massive, spontaneous, carefully choreographed dance number in the middle of Liverpool Station during rush hour. Event + Viral = Double Whammy: the video’s already gotten views in the millions just since its launch on January 15th.

Teaser making-of video:

Pull up a sketch and stay awhile

Odopod has a sketch tool on their web site that’s garnering some amazing artwork from site visitors. It’s creative way to get people to stay and play.

Customer connections—of the unorthodox kind

A successful brand knows how to get consumers to interact and connect with it. This Dutch designer uses interactive videos to let customers connect with him in interesting, slightly masochistic ways.