Electrabel, a European energy company, helped its customers ring in the new year with a refreshing lack of commercialism. All it took was some careful planning and about 300,000 candles.
Really, really smart out of home ad raises awareness at the source. Designed to draw volunteers and donations to clean Milwaukee’s rivers so they’re safe enough to swim in. Marco Polo, anyone?
Air guitar takes a backseat to this interactive music video that lets you (yes, you) participate in the music making. Call it brand connection through band connection.
Why is that some soundboards just take off like wildfire? Maybe because they’re born from something so firmly planted in the collective experience, that we all get something out of manipulating it. Well, that and being able to make Diamond Dave say “Yeeeooowwww” and “Oh God” and “Noooooooo” over and over and over again.
Economist branded pizza boxes were distributed in college towns displaying pie charts of statistics on world food distribution (emphasizing pizza ingredients). A pretty smart way to communicate the value of a world perspective, even at home.
The best site experiences know how to take the obligatory site load and turn it in to a thing of beauty, or humor, or at least delightful eye candy that keeps us from checking our watches. Check out the best of the best in this “loader museum.”
T-Mobile UK made a splash that got people talking. A massive, spontaneous, carefully choreographed dance number in the middle of Liverpool Station during rush hour. Event + Viral = Double Whammy: the video’s already gotten views in the millions just since its launch on January 15th.
A successful brand knows how to get consumers to interact and connect with it. This Dutch designer uses interactive videos to let customers connect with him in interesting, slightly masochistic ways.
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